CYDA has launched a unique consumer mobilization campaign on Genetically Modified (GM) foods called "I Am No Lab Rat” Already 30000 signatures have been collected from various consumers as well as farmers who said no to GMOs. The campaign intends to create awareness amongst urban consumers about what GM foods are the known health impacts of such foods and the fact that consumers will have no choices left, if GM foods are allowed in. in 2009 CYDA decided to reach large number of college students making them aware about the campaign. Genetically Modified Organisms are allowed entry into Indian Food Market, exposing consumers to unknown hazards. After a controversial entry into bt cotton, international corporations promoting Genetically Modified crops are trying to expand their reach into food. Genetic modification of crops relies on introducing genes from unrelated organisms into a crop species to produce traits such as pest resistance, which cannot conceivably be produced through traditional breeding methods